TL;DR
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A freelance website costs $1,000 to $15,000 depending on complexity. A logo costs $500 to $5,000. Copywriting runs $0.10 to $1.00 per word. Consulting charges $75 to $200 per hour. These are mid-market ranges for freelancers with 2 to 5 years of experience in 2026.
But knowing the market range is only half the equation. The other half is understanding how project complexity, client type, and your experience level shift the number. A 5-page marketing website for a startup is a different quote than a 5-page e-commerce site for an enterprise client, even though the page count is identical.
This guide provides pricing benchmarks by project type and a framework for calculating your specific quote.
Pricing Benchmarks by Project Type
Website Design and Development
| Project Type | Price Range | Includes |
|---|---|---|
| Landing page | $500 - $2,000 | Single page, responsive design, basic form |
| Business website (5 pages) | $1,000 - $5,000 | Homepage, about, services, contact, blog |
| Custom website | $5,000 - $15,000 | Custom design, complex functionality, CMS |
| E-commerce site | $3,000 - $20,000 | Product pages, cart, payment integration |
| Web application | $10,000 - $50,000+ | Custom features, database, user accounts |
Logo and Brand Identity
| Project Type | Price Range | Includes |
|---|---|---|
| Logo only | $500 - $5,000 | 2-3 concepts, 1-2 revisions, final files |
| Logo + brand guidelines | $2,000 - $10,000 | Logo, colors, typography, usage rules |
| Full brand identity | $3,000 - $20,000 | Logo, guidelines, stationery, social templates |
Writing and Content
| Project Type | Price Range | Includes |
|---|---|---|
| Blog post (1,000-2,000 words) | $100 - $500 | Research, writing, 1 revision |
| Long-form article (3,000+ words) | $300 - $1,500 | Deep research, expert interviews, SEO |
| Website copy (per page) | $200 - $800 | Messaging, headlines, CTA copy |
| Email sequence (5 emails) | $500 - $2,500 | Strategy, copy, subject lines |
| White paper | $1,000 - $5,000 | Research, writing, design-ready format |
Consulting and Strategy
| Project Type | Price Range | Includes |
|---|---|---|
| Hourly consulting | $75 - $200/hr | Strategy calls, audits, advice |
| Half-day workshop | $500 - $2,000 | Preparation, facilitation, summary |
| Full strategy project | $2,000 - $15,000 | Research, analysis, deliverable report |
Development
| Project Type | Price Range | Includes |
|---|---|---|
| Frontend development (hourly) | $75 - $150/hr | HTML, CSS, JavaScript, frameworks |
| Backend development (hourly) | $100 - $200/hr | APIs, databases, server logic |
| Mobile app (simple) | $5,000 - $25,000 | iOS or Android, basic features |
| WordPress customization | $500 - $5,000 | Theme modifications, plugins, setup |
pro tip
These ranges represent mid-market rates for freelancers with 2 to 5 years of experience in 2026. Junior freelancers (0-2 years) typically charge 40 to 60 percent less. Senior specialists with strong portfolios charge 2 to 3 times the mid-market range. Use the FreelanceDesk rate calculator to find your baseline.
How to Calculate Your Specific Quote
Step 1: Estimate Hours
Break the project into tasks and estimate each one:
| Task | Estimated Hours |
|---|---|
| Discovery and planning | 3 |
| Design concepts | 8 |
| Client feedback and revisions | 4 |
| Development and implementation | 16 |
| Testing and QA | 3 |
| Communication and meetings | 4 |
| Total | 38 hours |
Step 2: Multiply by Your Rate
38 hours x $100 per hour = $3,800
Step 3: Add Buffer
Add 20 to 30 percent for unknowns, scope adjustments, and additional communication.
$3,800 x 1.25 = $4,750 quoted price
Step 4: Reality Check
Compare your calculated quote against the market benchmarks above. If your number is significantly above or below the range, investigate why:
- Above range: Your rate may be too high for your experience level, or you are overestimating hours. Consider whether the client's budget supports premium pricing.
- Below range: You may be underestimating complexity or undervaluing your work. Review whether you are accounting for all tasks including communication, revisions, and admin time.
For a deep dive on setting your base rate, see how to set your freelance rate. For average rates by profession, see average freelance rates in 2026.
Factors That Move the Price Up or Down
| Factor | Moves Price Up | Moves Price Down |
|---|---|---|
| Complexity | Custom features, integrations | Template-based, standard scope |
| Timeline | Rush delivery (25-50% premium) | Flexible deadline |
| Client type | Enterprise, funded startup | Small business, individual |
| Revisions | Unlimited revisions | 1-2 rounds included |
| Deliverables | Source files, documentation | Final output only |
| Experience | 5+ years, portfolio proof | Early career |
Common Quoting Mistakes by Project Type
Websites: Not accounting for content migration, responsive testing, or client feedback delays. Add 10 to 15 hours for "invisible" work.
Logos: Quoting per concept instead of per project. A client who pays $500 per concept will request fewer concepts. Quote the full project with a defined number of concepts included.
Writing: Pricing by word count alone without factoring in research depth. A 1,500-word article requiring expert interviews and data analysis takes 3 times longer than one based on general knowledge.
Consulting: Not charging for preparation time. A 1-hour strategy call requires 30 to 60 minutes of preparation. Quote for the full time invested, not just the meeting duration.
For a complete guide on writing the quote document itself, see how to write a freelance quote. For quote vs estimate decisions, see project quote vs hourly estimate.
Before Sending Your Quote
Create Your Quote
Use the rate calculator to determine your base hourly rate, then build your quote with the free quote template in FreelanceDesk.
References
- ManyPixels. "Comprehensive Graphic Design Price List for 2026." manypixels.co, 2026.
- SoloPricing. "Freelance Graphic Designer Rates in 2026." solopricing.com, 2026.
- SideStackers. "Graphic Design Rates 2026." sidestackers.com, 2026.
- RecurPost. "Freelance Pricing Strategies for 2026." recurpost.com, 2026.
- EarnifyHub. "How to Set Your Freelance Rate in 2026." earnifyhub.com, 2026.
- Penji. "Graphic Design Services Pricing Guide 2026." penji.co, 2026.